Miine
Miine
MIINE is a bold, modern Italian-ish restaurant in Newcastle. With a strong concept but no strategy, their online presence wasn’t doing them justice. They needed to translate the energy of the venue into a scroll-stopping digital brand.
Strategy
We created a brand voice that spoke directly to MIINE’s audience; sharp, suggestive, and intentionally distinct. Every content decision, from captions to visuals, reinforced their personality and built anticipation around the experience. Through consistent language, shareable moments, and real-time storytelling, we turned brand recognition into brand obsession.
Results
50+ bookings per reporting cycle
500K video views in 5 months
1.5M+ total impressions
EDM and paid ads that drove real action
Client reviews reflected a seamless brand experience, and we’ve since been engaged for their other businesses. This project pushed our creative style further than ever.
Our Approach
We developed MIINE into a fully formed persona — confident, cheeky, and visually iconic. With creative freedom and a sharp vision, we gave the brand its voice, tone, motifs, and storytelling backbone. From shoot planning to post copy, every detail felt like MIINE.
“Curator didn’t just manage our socials, they built us an online brand. Within weeks, our bookings spiked, and our online presence finally matched the vision of the restaurant. They just get it.”
Thomas Lawson, Miine Newcastle
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If you're tired of playing catch-up online, we can help. Let's make content that actually works.