
After Dark Design
After Dark Design
After Dark is a standout commercial design and construction studio known for its high-impact venue fitouts. Despite their reputation in Newcastle, their online presence didn’t reflect the scale, creativity or detail of their work.
Strategy
Through behind-the-scenes access, design walk-throughs, and project highlights, we created a content suite that celebrated both process and final product. By spotlighting their recognisable collaborations and in-house expertise, we built out a brand that was just as compelling online as it is on-site.
Our Approach
We rebuilt their digital presence from the using a storytelling-led strategy. The goal was to reflect the depth and edge of the brand while reintroducing them to their existing audience and drawing in new ones.
Results
After Dark’s organic following grew in both size and quality. Their video content earnt the highest level of engagement and shares they’ve ever seen, and their content began to attract new leads, creative partners and clients.






"Working with Curator gave our socials the reset they needed. From strategy to content to rollout, the whole process was made easy, and we saw an immediate lift in both followers and engagement. It finally feels like our online presence reflects our brand and who we are.”
Adrian DeBoucherville, After Dark Design

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